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2. Learning Centres  using Management Class' customizable pubic programmes, courses and modules introduce, publish and share our institutional and organizational partners' degree or higher vocational qualifications level programmes and courses to international clients for online and/or campus-based delivery.

Published on Jan 29, 2013

The previous EN version (now removed) counted already more than 18.000 views!!

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'A journey to media literacy' - an adventure that will transform Jack and make him media-wise!
By Paolo Celot and Susie Jones 

Music by Rita Pieri

We recommend to watch the video in HD quality.

All comments are welcome, we appreciate receiving your feedback on our work!

EAVI's video clip "A Journey to Media Literacy" is a 7-minute cartoon designed to explain, in a fun and simple way, what Media Literacy is all about, and why it is essential in order to live freely and participate fully in society. It was born thanks to a suggestion by Paolo's 3 kids, who being unable to understand what their father did at work, came up with the idea of making an adventure cartoon to explain ML.

It follows the journey of a young boy called Jack as he sets out on an adventure across the oceans to reach the island of ML. As in all good adventure stories our hero grows and learns through the challenges he comes up against: dangerous creatures, suspect pirates and threatening weather conditions. The skills he develops coupled with the help and support from some friends along the way makes him confident and media-wise!

The cartoon is based on the findings of major European-wide studies on ML carried out by EAVI and its partners on behalf of the European Commission. Here you can find the links of these studies:
The key media literacy competences, the main issues and dangers to be aware of, as well as the positive possibilities and opportunities offered by media-use have been adapted into this exciting and accessible adventure story for all ages.

The video is copyrighted Paolo Celot EAVI and cannot be used or copied without prior approval.

A Journey to Media Literacy Episode 2

Published on Mar 16, 2015

A story by Paolo Celot and Susie Jones

Awareness: What am I doing? After an adventurous journey, Jack has finally landed on the media literacy island. There are five different paths in front of him and he takes one: Awareness.

His next adventure begins... Watch it in HD!

Enjoy the second episode of A Journey to Media Literacy! We would love to have your comments!

Leveraging social media and intelligence in China: Sam Flemming and Hannelore Grams

Published on Apr 8, 2015

This session centres on finding the key to utilizing social and digital in China, where a fragmented and diverse landscape needs the key strategies to creating resonation and driving sales. 

- Sam Flemming, Founder & CEO, CIC
- Hannelore Grams, Head of Digital Marketing & Social Media for Greater China, Nestlé

Moderator: Normandy madden, Senior VP, Thoughtful Media Group

The Power of Infographics for Marketing Higher Education

The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on the way we internalize information. As attention spans wane by the day, web surfers have become more adept at giving a quick scan to determine if a site is worth their time. Websites were once much more text-heavy, partially because bandwidths available at the time limited loading times of images and multimedia, but images are now all the rage in web design and social media trends. With the constant challenge of trying to communicate information to ever busier consumers, it is no surprise that infographics have become so popular. Integrating pictures, charts and diagrams to simplify and present complex information in engaging and informative ways, the use of infographics has exploded in the past few years. - See more at:

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Media Policies

Social Media Policy

Uploaded on 16 Mar 2011

A short video for staff of the Department of Justice (Victoria, Australia) explaining the key elements of their social media policy. Visual licenced under Creative Commons (CC-BY-SA-NC), see for licence terms deails. Audio track licensed to REM Publishing via

For further details on the social media policy visit

  • Category

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    • Standard YouTube Licence

See also

Educational  Networking

  • "Educational Networking" is the use of social networking technologies for educational purposes. Because the phrase "social networking" can carry some negative connotations for educators, the phrase "educational networking" may be a way of more objectively discussing the pedagogical value of these tools. The original URL for this site ( still works, but is now the main URL

Guardian Professional Networks

The Guardian Professional Networks are a collection of community sites that bring professional together to share ideas, celebrate success and explore the challenges they face in their working lives. Sign up and join the debate.

About Us

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Teaching and Learning

+ University Business above

From synergies between traditional TV and internet, till media freedom and pluralism.

The media sector plays a key economic, social and cultural role in Europe.  Europe has a strong media industry, which creates growth and jobs and presents European life, history, culture and values around the world.

The media landscape is following a transformation, characterised by a steady increase of convergence of media services, with a visible move towards intertwining traditional broadcast and internet. Audiovisual media content has arrived to non-TV screens and internet content is arriving to the traditional TV screen. The proliferation of connected devices and the wide availability of faster broadband connections are affecting existing business models and consumer habits and creating new challenges and opportunities for the creative industries.

This phenomenon empowers European citizens to seamless and interactive experiences, letting them access any content while being agnostic as to the device or geographic locations from which they interact. A Digital Single Market for content can therefore become a reality if all the remaining barriers can be lifted.

In this landscape, TV remains the foremost source of information and entertainment in the EU where the audiovisual sector directly employs over one million people. To function optimally, a "single European TV market" needs a minimum set of common rules covering aspects like advertising, promotion of European works and protection of minors.  To this effect, the EU adopted the Audiovisual Media Services Directive (AVMSD). But our policy crosses EU's frontiers and covers broad areas such as the EU Enlargement, its neighbourhood policy, trade relations, the promotion of cultural diversity and the international cooperation in the audiovisual sector.

It is equally committed to the promotion of Media freedom and Media pluralism including independent media governance, as key elements for enabling the exercise of freedom of expression.

For more details:

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Seminar to discuss Carnegie UK Trust’s ‘plan for better journalism’

A joint seminar will be held at City University London with the Carnegie UK Trust to discuss the recommendations made in its report ‘Better Journalism in the Digital Age’.

The report, which was published in February to be submitted to the Leveson inquiry, included the charity’s ‘plan for better journalism’, a series of seven recommendations including a call for all journalists and news organisations to adhere to an “industry-wide code of conduct”.

Author Blair Jenkins, a Carnegie Fellow who was previously head of news and current affairs at BBC Scotland and STV, said in the report that a “credible and realistic” code of conduct adhered to throughout the industry “would represent perhaps the greatest sustainable improvement that could be made”.

Tags: Carnegie UK Trustcode of conductethicsleveson inquiryregulationStandards

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At the same time, Newsweek and TIME, venerable magazines known for their investigative work, had begun their slide in circulation and reduced their investment in investigative journalism. The situation was not any better in broadcast where many investigative teams were cut and entertainment was substituted for news, both nationally and locally. NBC Dateline’s work became diluted and CBS’s 60 Minutes delivered fewer hard-hitting investigations.

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  1. Know your Target Market

If I asked you who your target market is, would you know the answer? (Hint: It’s not everyone) To succeed, you need to know who you’re talking with.

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