Published on Jan 29, 2013
The previous EN version (now removed) counted already more than 18.000 views!!
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'A journey to media literacy' - an adventure that will transform Jack and make him media-wise!
By Paolo Celot and Susie Jones
Music by Rita Pieri
We recommend to watch the video in HD quality.
All comments are welcome, we appreciate receiving your feedback on our work!
EAVI's video clip "A Journey to Media Literacy" is a 7-minute cartoon designed to explain, in a fun and simple way, what Media Literacy is all about, and why it is essential in order to live freely and participate fully in society. It was born thanks to a suggestion by Paolo's 3 kids, who being unable to understand what their father did at work, came up with the idea of making an adventure cartoon to explain ML.
It follows the journey of a young boy called Jack as he sets out on an adventure across the oceans to reach the island of ML. As in all good adventure stories our hero grows and learns through the challenges he comes up against: dangerous creatures, suspect pirates and threatening weather conditions. The skills he develops coupled with the help and support from some friends along the way makes him confident and media-wise!
The cartoon is based on the findings of major European-wide studies on ML carried out by EAVI and its partners on behalf of the European Commission. Here you can find the links of these studies: http://www.eavi.eu/joomla/what-we-do/...
The key media literacy competences, the main issues and dangers to be aware of, as well as the positive possibilities and opportunities offered by media-use have been adapted into this exciting and accessible adventure story for all ages.
The video is copyrighted Paolo Celot EAVI and cannot be used or copied without prior approval.
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Published on Mar 16, 2015
A story by Paolo Celot and Susie Jones
Awareness: What am I doing? After an adventurous journey, Jack has finally landed on the media literacy island. There are five different paths in front of him and he takes one: Awareness.
His next adventure begins... Watch it in HD!
Enjoy the second episode of A Journey to Media Literacy! We would love to have your comments!
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Published on Apr 8, 2015
This session centres on finding the key to utilizing social and digital in China, where a fragmented and diverse landscape needs the key strategies to creating resonation and driving sales.
- Sam Flemming, Founder & CEO, CIC
- Hannelore Grams, Head of Digital Marketing & Social Media for Greater China, Nestlé
Moderator: Normandy madden, Senior VP, Thoughtful Media Group
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The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on the way we internalize information. As attention spans wane by the day, web surfers have become more adept at giving a quick scan to determine if a site is worth their time. Websites were once much more text-heavy, partially because bandwidths available at the time limited loading times of images and multimedia, but images are now all the rage in web design and social media trends. With the constant challenge of trying to communicate information to ever busier consumers, it is no surprise that infographics have become so popular. Integrating pictures, charts and diagrams to simplify and present complex information in engaging and informative ways, the use of infographics has exploded in the past few years. - See more at: http://www.higher-educationmarketing.com/blog/powerinfographics#sthash.ErnUf2Lp.dpuf
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Uploaded on 16 Mar 2011
A short video for staff of the Department of Justice (Victoria, Australia) explaining the key elements of their social media policy. Visual licenced under Creative Commons (CC-BY-SA-NC), see http://creativecommons.org/licenses/b... for licence terms deails. Audio track licensed to REM Publishing via stockmusic.net.
For further details on the social media policy visit http://www.justice.vic.gov.au/socialm...
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- "Educational Networking" is the use of social networking technologies for educational purposes. Because the phrase "social networking" can carry some negative connotations for educators, the phrase "educational networking" may be a way of more objectively discussing the pedagogical value of these tools. The original URL for this site (http://socialnetworksined.wikispaces.com) still works, but http://www.EducationalNetworking.com is now the main URL
The Guardian Professional Networks are a collection of community sites that bring professional together to share ideas, celebrate success and explore the challenges they face in their working lives. Sign up and join the debate.
- Guardian Higher Education Network
- Guardian Media Network
- Guardian Small Business Network
- Guardian Teacher Network
+ Student Mobility above
+ University Business above
The media sector plays a key economic, social and cultural role in Europe. Europe has a strong media industry, which creates growth and jobs and presents European life, history, culture and values around the world.
The media landscape is following a transformation, characterised by a steady increase of convergence of media services, with a visible move towards intertwining traditional broadcast and internet. Audiovisual media content has arrived to non-TV screens and internet content is arriving to the traditional TV screen. The proliferation of connected devices and the wide availability of faster broadband connections are affecting existing business models and consumer habits and creating new challenges and opportunities for the creative industries.
This phenomenon empowers European citizens to seamless and interactive experiences, letting them access any content while being agnostic as to the device or geographic locations from which they interact. A Digital Single Market for content can therefore become a reality if all the remaining barriers can be lifted.
In this landscape, TV remains the foremost source of information and entertainment in the EU where the audiovisual sector directly employs over one million people. To function optimally, a "single European TV market" needs a minimum set of common rules covering aspects like advertising, promotion of European works and protection of minors. To this effect, the EU adopted the Audiovisual Media Services Directive (AVMSD). But our policy crosses EU's frontiers and covers broad areas such as the EU Enlargement, its neighbourhood policy, trade relations, the promotion of cultural diversity and the international cooperation in the audiovisual sector.
It is equally committed to the promotion of Media freedom and Media pluralism including independent media governance, as key elements for enabling the exercise of freedom of expression.
For more details:
- Public consultations on the independence of the audiovisual regulatory bodies, on the Independent Report from the High Level Group on Media Freedom and Pluralism and on the Green Paper "Preparing for a Fully Converged Audiovisual World: Growth, Creation and Value" (closed)
A joint seminar will be held at City University London with the Carnegie UK Trust to discuss the recommendations made in its report ‘Better Journalism in the Digital Age’.
The report, which was published in February to be submitted to the Leveson inquiry, included the charity’s ‘plan for better journalism’, a series of seven recommendations including a call for all journalists and news organisations to adhere to an “industry-wide code of conduct”.
Author Blair Jenkins, a Carnegie Fellow who was previously head of news and current affairs at BBC Scotland and STV, said in the report that a “credible and realistic” code of conduct adhered to throughout the industry “would represent perhaps the greatest sustainable improvement that could be made”.
- Journalism in Africa: Vice president urges local journalists to formalise union
- IFJ: Palestinian media body to establish independent press council
- Martin Moore: seven models for reform of self-regulation
- Alan Rusbridger: ‘Weak press self-regulation threatens decent journalism’
- UK press regulation discussed at the Frontline Club
It was February 2009 when veteran investigative journalist Laura Frank lost her job with the closure of the Rocky Mountain News, a newspaper that had served Denver for 150 years. The paper had a stellar reputation, winning four Pulitzer prizes in just the previous decade. Frank had received plaudits for a recent series, “Deadly Denial,” on how former nuclear industry workers were getting turned down for compensation for medical illnesses they contracted while building nuclear weapons. None of that mattered to the parent firm, E. W. Scripps Company. Citing $16 million in losses in the past year, it shut the paper down.
Economic decline triggered by the 2008 recession also led to the closure of the print edition of the Seattle Post-Intelligencer, and other papers entered bankruptcy proceedings. The financial crisis was accelerating the decline of a prime responsibility of the newspaper industry—investigative reporting. Already, and for some time, investigative reporters had experienced layoffs; some also resigned when their organizations closed investigative units and reassigned reporters to other beats. Newsrooms with reputations for award-winning investigations, in Philadelphia, San Jose, Miami, and Los Angeles as well as other metropolitan areas, saw staffs decimated. Consolidation and cutbacks in Washington news bureaus threatened watchdog reporting on the federal government; coverage of state houses across the country was sharply reduced.
A survey that I conducted in 2008 of 20 large to medium size newspapers, as part of my research on the state of investigative journalism, found that half had eliminated or reduced their staffs. Recent surveys by the American Society of News Editors and the Pew Research Center estimated that about 20,000 daily newspaper editorial jobs have been lost—a 36 percent decline since the peak of 56,900 newsroom jobs in 1989. Membership in Investigative Reporters and Editors (IRE), a professional association, dropped from nearly 5,400 in 2003 to 3,700 in 2009.
Many newspapers were still profitable but cutting staff and failing to reinvest due to pressure from Wall Street to retain high profits.
At the same time, Newsweek and TIME, venerable magazines known for their investigative work, had begun their slide in circulation and reduced their investment in investigative journalism. The situation was not any better in broadcast where many investigative teams were cut and entertainment was substituted for news, both nationally and locally. NBC Dateline’s work became diluted and CBS’s 60 Minutes delivered fewer hard-hitting investigations.
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1. Know your Target Market
If I asked you who your target market is, would you know the answer? (Hint: It’s not everyone) To succeed, you need to know who you’re talking with.
Get to know your audience. Understand their needs and the problems you solve.
If you haven’t done your research before hopping on social media, then now is the time. Understand exactly how, when and why your target audience is using social media.
Don’t assume you have the answers. Do your homework.
2. Craft Your Content
As you begin to identify your exact niche, you’ll find that creating specific content becomes much easier. And once your message is specific, you have the chance to do much more than communicate.
Strive to create content that gets out of the head of your audience, and into their hearts.
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We rank the biggest UK publishers by their Facebook interactions, and find that things are hotting up when it comes to UK content on social media.
In recent months, we've noticed that UK publishers have been making more and more of an impact in our social rankings each month.
First the Mirror became the first ‘legacy media’ outlet to ascend to the top 10 Facebook publishers internationally. Then the Telegraph entered the top Twitter publishers, and we noticed some strong performances from regional UK publishers.
This comes in tandem with the news that the Independent is to become the latest London-based news outlet to expand its interests to the US, joining the Mail and the Guardian (both of which also offer digital Australian editions).
Because of all this, we decided it was time to take a look at the biggest UK sites on Facebook, just like we did for France, Canada and Germany recently.
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I have recently been writing about the qualitative formative assessment toolkit (QFAT for short) which is something that has come out of my research on and practice with mobile devices, multimedia, and formative assessment. It is comprised of four media authoring approaches available on most smartphones, tablets, and laptops: making photos, taking screenshots, filming videos, and screencasting.
Each of these approaches allow teachers and learner to capture and create moments of learning, excerpts of understanding, and reflections of experience. Let’s pretend to be one of my 5th grade math students from last year participating in an activity about tessellating patterns. The activity was to figure out what individual shapes, when arranged in a flat pattern with touching sides, formed a closed tesselating patter (a regular tessellation). This activity involved using physical manipulatlive objects (pattern blocks), a piece of paper to document findings (journal workbook page), and NCTM Illumination’s Tessellation Creator website as resources for engaging in the experience of exploring regular tessellation. Here’s how the QFAT could be applied to this activity with an iPad.