Management Class

Open Educational Resources and Learning Centres

Management Class Product Groups:

1. Open Educational Resources are customizable MOOCs-like pre-university level courses which offer education and training at all levels throughout the world, Read more and feel free to join Management Class Global Group.

2. Learning Centres  using Management Class' customizable pubic programmes, courses and modules introduce, publish and share our institutional and organizational partners' degree or higher vocational qualifications level programmes and courses to international clients for online and/or campus-based delivery.

Published on 17 Sep 2014

i2i Events and UKTI Present:
UKTI - UKTI’s e-Exporting Programme - What we can do to help you export digitally

For more information about UKTI and how they can help internationalise your business. Sign up for free now 

Presented by:
Ed Donald, e-Commerce and Omni-Channel Specialist, UKTI
Neil Tunbridge, Digital market Place Specialist, UKTI

Autumn Fair 2014 - 03-03

Learning How to Learn


One of the proudest moments this blog has brought me was discovering the search term that has brought me the most new readers from Google is "how to learn," closely followed by "learning techniques" and — the inspiration for this post— "learning how to learn." My post titled: "The lesson you never got taught in school: How to learn!" has been read hundreds of thousands of times (an order of magnitude above most of my other posts) and many of these readers come from Google— unlike the majority of my other readers who typically arrive here after my regular readers share my posts on Facebook and Twitter (for which I am eternally grateful).

Follow Neurobonkers on TwitterFacebookGoogle+RSS or join the mailing list. Image Credit: Shutterstock.


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Open Educational Resources

Turning a Resource into an Open Educational Resource (OER)

Published on Mar 4, 2012

An animation illustrating the steps involved in embedding open licences in educational resources, and some of the associated IPR issues.


Open Educational Resources are customizable MOOCs-like pre-university level courses which offer free education and training to learners throughout the world. Read more and feel free to join our  Management Class Global Group on LinkedIn.


Learning Centres

Learning Centres  using Management Class' customizable pubic programmes and courses introduce our partners' own or other institutional and organizational partners' degree or higher vocational qualifications level programmes and courses offered to the learners for online and/or campus-based study.

Infographic: Next Steps In Mobile Learning

Course categories (under construction)

Open Educational Resources 

Learning Centres

  • Economics Centre (5)
  • Education and Staff Training (1)
    • Programmes (2)
  • Entrepreneur Centre
  • Financial Centre
  • Foundation and Vocational Education Centre
  • Higher Learning Centre
  • HR Centre
  • IT Centre
  • Language Centre (5)
  • Management & Leadership
  • Management Centre
  • Marketing Centre
  • MBA Centre
    • Programmes (1)
    • Executive MBA (12)
    • Optional (15)
    • International MBA (11)
  • Options (17)
  • Media Studies Centre
  • Postgraduate Centre
  • Research Centre
  • Undergraduate Centre

The Rise of MBA Education

Online MBA Education Infographic

Ohio University’s MBA program offers this Online MBA Education Infographic about the rise of the online MBA degree. With over 6.7 million students enrolled in online education, a Master of Business Administration is the #1 most popular online graduate degree offered by 355 accredited programs.

Many people believe that online degrees don’t carry as much weight as an on-campus degrees, but 77% of academic leaders say that online learning is of equal quality or better than “Face-to-Face” learning. For part-time students, it takes about 3 years to complete an online MBA.

For those three years of schooling, annual earnings for new MBA holders rise by about $40,000 a year than those with just bachelor’s degrees. Most people (96.4%) choose an online MBA because they can go to school and while still working.


Digital Marketing Trends

Trends in marketing with the best potential for commercial growth

UpdateMy review of 22 Digital Marketing Trends 2014

Throughout the year I’m asked about What’s New, What’s Hot and What’s Next. This is one of the reasons why we’ve created the [What’s New in Marketing“ updates, to give a monthly summary to help people working in marketing and using digital technologies see the latest developments which really matter. So much of what’s discussed daily in digital marketing is useful or interesting, but just noise.

In this review I will focus on the major trends which we think will be significant in 2013. What’s “significant’? These are marketing activities where we expect to see the most increased investment and focus in 2013. The activities will gain the funding since they will have the biggest impact in creating additional leads and sales and strengthening brands. It doesn’t focus on the latest new E-commerce technologies and marketing techniques, I will create an additional post on this.

5 Tips For An Awesome B2B Social Media Marketing Strategy

Business to Business (B2B) companies often find it hard to see the benefits of social media in their marketing strategy. Because their market is usually smaller and more vertical than Business to Consumer (B2C) companies, they often don’t see how implementing a solid social media marketing plan has the potential to help close new sales.

The fact is, social media is a pervasive force in society today, and its influence is only growing. B2B is not insulated from the movement, as evidenced by more and more marketing budgets incorporating social. If you don’t want to be left behind, you better get out in front of it, right?

A good place to start is to develop a well thought out social media marketing plan. One way of approaching your social strategy is to incorporate traditional marketing plan elements into your B2B social media plan.

1. Know Your Goals

What do you hope to achieve with your social media marketing efforts? Do you want to grow your reputation and awareness among potential buyers? Do you hope to improve your inbound marketing strategies and leads? Do you want to grow and nurture your relationship with current customers? Do you want to be seen as a thought leader? Planning what you want to achieve will help you continually determine if you are on the right track.

2. Assess Your Situation

Good old SWOT factors play into a great social media marketing plan, as well as they do in any traditional marketing plan. What are your strengths, weaknesses, opportunities and threats? Knowing these can help you with developing strong social media marketing action items that will lead your business in the right direction among social channels.

Related Resources from B2C
» Free Webcast: Digital Skills & Talent Gap Study Summary of Top Findings and How to Apply for 2015 Learning Programs

3. Analyze Your Market

As a B2B company, you likely already know your market and customers quite well. Use that information to identify where they fall on the social spectrum. Think about the kind of time (and when) they spend online and where they are most likely to be exposed to your marketing message.

Social Media is a great way to gather data or build an audience for your upcoming or established product, brand, or service. You could integrate social media poll results in your analytics to get a better picture of how your audience is perceiving you product, service, or company. You can also monitor conversations about your brand, or industry as a whole. You can use this data to make your business to business marketing strategy even more effective.

4. Become an Influencer

Social media provides the opportunity to keep your business relevant to potential customers, define your brand identity, and position your business as an influencer & thought leader in your industry.

Stay on top of the industry by producing valuable content that will resonate with your audience and peers. Think of your social media channels as a pedestal for leadership. Lead the flock with content that is engaging and that matters to your target audience.

5. Devise an Implementation Plan

The other steps are important, but this one is crucial. After all, without implementation, there is no social media marketing success because there is no social media, right?

There are two critical things to consider when developing your implementation strategy:

What – Developing a plan of quality content which delivers a clear message is critical. Know what you’re going to say and how you’ll be saying it. Keep in mind that social media is a conversation tool that can lead to a relationship with a potential buyer. What are you wanting to discuss, or share with your potential buyers? Don’t be salesy. Integrate thought leadership, industry news and other conversation factors into your social media posts.

Where – Which social media channels do your potential and current buyers frequent? Go there. Remember that your buyers are not some mysterious entity existing somewhere in your marketing funnel. They are people, and a lot of people are on Facebook, Twitter, Google+ and other social channels these days. Having a consistent and strong presence in these places can help you connect with those people.

LinkedIn is a particularly important social medium for B2B businesses. Because LinkedIn is business-oriented, it is populated with a pre-qualified audience. According to a recent article on Forbes, “LinkedIn should be the focus of any B2B social-marketing campaign, because traffic that comes via LinkedIn is much more highly qualified than traffic that comes from Twitter or Facebook.”

This doesn’t mean you should abandon other channels, it just means that LinkedIn is already business-minded and you’re likely to find a higher volume of individuals within your niche to network with. The article continues to say LinkedIn outperforms other channels in lead conversion. “HubSpot research shows LinkedIn traffic has a three-fold advantage over Facebook and Twitter in B2B lead conversion. Whereas one out of 100 people who visit a website from Facebook or Twitter converts to a qualified lead, three out of 100 from LinkedIn become qualified leads.”

The moral of the story is that if you are new to social media marketing, and you have a B2B company, LinkedIn is an excellent place to start.

6. Evaluate With Useful Metrics

What good is any plan if you can’t measure the results? With good analytics, you should be able to determine how successful your social media marketing plan is. From there, you can decide what changes you want to make to continually improve your results. Figure out what works for your buyers and what doesn’t. Then, do more of what is working.

Social media platforms like Hootsuite and Tweetdeck offer insightful analytics to help you keep track of what’s working and what’s not. Yu will be able to track engagement levels for specific posts and determin what is resonating with your audience.

All social media strategies should be considered long-term, as awareness and brand engagement takes time because it builds on relationships and trust. Don’t expect instant results; instead watch for measured successes, lags and trends. Consistency is key.

Pay particular attention to two key metrics: quantity (the amount of likes, followers, etc.) and quality (the amount of engagement via comments, retweets, shares, and most importantly sales etc.) These will help point the way to a successful B2B social media marketing plan.

Published on 8 Sep 2014

UK companies can take their brand to the world with UKTI’s e-Exporting Programme.

UK Trade & Investment’s e-Exporting Programme is the next generation of export support, helping UK retailers and brands accelerate their global growth through online channels.

Through the e-Exporting Programme, UK companies can gain access to millions of consumers all over the world looking for British goods. 

Today’s fastest growing sales channel for accessing consumers are e-marketplaces, with familiar UK brands such as Burberry, Karen Millen, Marks and Spencer, Barbour and Fred Perry already trading through these platforms.

UKTI’s e-Exporting is the first and only programme of its kind to fast track the setting up of brands on these e-marketplaces and position UK brands at the forefront of international e-commerce.
In this video, hear from representatives of the British retail sector such as Matthew Williamson, Neal’s Yard and Cheaney Shoes sharing why they believe the future of global growth is through e-exporting.

Find out more at

UK companies in the luxury, consumer and retail sectors should follow @UKTIRetail ( for the latest information.